^^YES my favorite work sweater is from H&M. I’ve had it for 7 fucking years. You can like “fast fashion” but just don’t over consume
The big problem with Fast Fashion isn’t on the consumer end. Yeah, people spending thousands of dollars per season on disposable fashions doesn’t help, but the issue is on the producer end. The clothes are shit quality. Almost all clothes these days are shit quality. You used to be able to at least estimate clothing quality by brand/price (with a few exceptions and caveats like ‘work clothes are far better quality than equally priced fashion items’) but now you can’t even do that because most of the expensive ‘high quality’ stuff is also shit. There are tons of people updating their wardrobe every year not because they care about the latest trends but because they have no choice since their old clothes are all falling apart. Absurd amounts of these clothes are churned out and will never be sold and just go straight into landfill; this is part of the system, it’s an expected part of the practice, and it doesn’t make a difference whether some random influencer with bad priorities went on a Zara binge.
This isn’t a consumer problem. It’s a producer problem. Companies are selling us cheap shit, they are replacing expensive quality alternatives with cheap shit (and charging us the same price), they are deliberately making it as hard as possible to find clothing that isn’t cheap shit. Playing “am I a bad person for having this top wear out after 1 year instead of 10 years?” doesn’t help this problem. The problem is at the level of the production.
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