I’ve been following your attempts to monetize Tumblr. I think it’s clear that you’re trying to do a good job and I wish you and the team luck for the future of the site.Do you think you can cut costs enough that Tumblr is break-even or profitable? Or are you just stemming the flow until a new opportunity presents itself?
I think one fair criticism of our 600+ person-years of effort we’ve put in since the acquisition of Tumblr was that we were spread too thin. We spent a lot of time and effort on things that weren’t well received, and neglected some core functionality and stability. In 2024 we’ll try to hone in on making the core parts of Tumblr that people love really hum and work well. The good news is, we’ve learned what didn’t work! And won’t do those things again.
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